For Buyers and Owners · Updated November 2, 2026
How brokers price a boat, why the asking price is only half of it, and what every builder is asking this week across the US market.
The Answer · Updated November 2, 2026
Two datasets, and only one of them is public.
What are boat comps? Comps, short for comparables, are the boats closest to the one being priced: the same builder and model or the same size, a similar year, similar engines and hours. Brokers price a boat from two sets. Active comps are boats for sale now, and their asking prices are public. Sold comps are what similar boats actually closed for, and consumer listing sites do not publish those. As of November 2, 2026 the YATCO MLS carries 1,133 US boats 40 feet and up with a published asking price, and 181 boats 35 feet and up went under contract or left the market in the last 30 days.
Source: YATCO MLS, every active US brokerage listing with a published asking price, pulled November 2, 2026 and recomputed every Monday by Double G Yacht Sales. Asking prices, not sold prices.
Closest Thing to Public Sold Data
The 15 largest yachts that went under contract or left the YATCO MLS in the last 30 days, with their last asking price (work boats and hulls built before 1980 left out).
| Boat | Length | Last asking | Days listed | Status | Where |
|---|---|---|---|---|---|
| 1988 Damen Maaskant Shipyard | 149 ft | $16M | 914 days | Left the market | Brunswick, Georgia |
| 2011 Westport | 130 ft | $14.59M | 675 days | Left the market | Fort Lauderdale, Florida |
| 2018 Westport Raised Pilothouse | 125 ft | $17.9M | 299 days | Left the market | Palm Beach, Florida |
| 2005 Palmer Johnson Raised Pilothouse | 123 ft | $6M | - | Left the market | Miami, Florida |
| 2008 Benetti Yachts Classic | 121 ft | $5.3M | 154 days | Left the market | Fort Lauderdale, Florida |
| 2009 Hargrave Custom Yachts | 114 ft | $2.5M | 390 days | Left the market | Fort Lauderdale, Florida |
| 2001 West Bay Sonship | 103 ft | $2M | 208 days | Left the market | Dania Beach, Florida |
| 2017 Hargrave Custom Yachts Raised Pilothouse | 101 ft | $4.98M | 433 days | Under contract | Boca Raton, Florida |
| 2022 Princess Yachts X95 | 95 ft | $8.5M | 425 days | Left the market | West Palm Beach, Florida |
| 2001 Lazzara Yachts 94ft | 94 ft | $2.3M | 193 days | Left the market | Fort Lauderdale, Florida |
| 2019 Pershing 9X | 92 ft | $5M | 356 days | Left the market | Fort Lauderdale, Florida |
| 2009 Custom Flybridge MotorYacht | 91 ft | $1.39M | 1,076 days | Left the market | Tampa, Florida |
| 2003 New England Boatworks Enclosed Raised Pilothouse | 90 ft | $1.5M | 83 days | Left the market | Fort Lauderdale, Florida |
| 2023 Sanlorenzo Yachts SL90A | 90 ft | $7.25M | 399 days | Left the market | Miami, Florida |
| 2025 Viking 90 Convertible | 90 ft | $14.6M | 243 days | Left the market | Anna Maria, Florida |
Left the market is not always sold: some boats are withdrawn or expire. Closing prices are not published. The full weekly list, from 35 feet: yachts sold or under contract in the last 30 days.
Fair Market Value by Builder
Every builder with at least 12 US listings 40 feet and up on the YATCO MLS.
| Builder | Listings | Sizes | Median ask | 10th to 90th percentile | Median days listed |
|---|---|---|---|---|---|
| Sunseeker | 84 | 44 to 131 ft | $1.45M | $575,000 to $4.32M | 1,055 days |
| Azimut Yachts | 71 | 40 to 116 ft | $1.49M | $450,000 to $4.75M | 382 days |
| Sea Ray | 47 | 40 to 65 ft | $299,000 | $121,000 to $819,000 | 692 days |
| Hatteras | 39 | 40 to 130 ft | $996,000 | $196,000 to $2.85M | 640 days |
| Viking | 34 | 43 to 93 ft | $1.75M | $376,000 to $6.02M | 251 days |
| Princess Yachts | 31 | 50 to 96 ft | $2.2M | $450,000 to $4.75M | 374 days |
| Prestige Yachts | 28 | 43 to 75 ft | $887,000 | $569,000 to $1.4M | 560 days |
| Pershing | 20 | 50 to 109 ft | $1.5M | $386,000 to $6.05M | 582 days |
| Beneteau | 20 | 40 to 63 ft | $325,000 | $216,000 to $719,000 | 359 days |
| Ocean Alexander | 18 | 42 to 120 ft | $2.67M | $471,000 to $9.36M | 148 days |
| Ferretti Yachts | 18 | 50 to 92 ft | $1.24M | $683,000 to $4.5M | 606 days |
| Tiara Yachts | 18 | 40 to 60 ft | $970,000 | $255,000 to $1.74M | 580 days |
| Hargrave Custom Yachts | 16 | 68 to 136 ft | $3.07M | $1.69M to $17.75M | 237 days |
| Sanlorenzo Yachts | 15 | 75 to 120 ft | $6.8M | $2.09M to $9.5M | 360 days |
| Astilleros Astondoa | 13 | 57 to 95 ft | $2.7M | $1.96M to $4.2M | 749 days |
| Galeon Yachts | 13 | 50 to 72 ft | $1.5M | $918,000 to $2.48M | 170 days |
| Vanquish Yachts | 13 | 40 to 70 ft | $1.5M | $818,000 to $3.24M | 538 days |
| Ocean Yachts | 13 | 42 to 60 ft | $205,000 | $128,000 to $413,000 | 1,791 days |
| Horizon Yachts | 12 | 64 to 110 ft | $3.05M | $1.12M to $8.89M | 228 days |
A builder median mixes a 40-footer with a 116-footer, so it answers what the brand trades at, not what one boat is worth. For one boat, compare the same model within a few years of age, then adjust for engines, hours and refits.
How to Read Comps
The difference between a comparable and a coincidence.
1. Same model first. The same builder and model is the only true comp. Failing that, the same builder within about five feet, then the same type of boat at the same size.
2. Year, then refits. Keep comps within a few model years, and read the listing for repowers, refits and new electronics: a refit ten years in can move a boat closer to a newer hull.
3. Engines and hours. The same hull with different engines or double the hours is a different boat on price.
4. Days listed and price history. A boat listed 500 days at the same price is not evidence of value, it is evidence of what does not sell. Cuts are the market talking: every confirmed price cut, weekly.
5. Asking is not sold. Boats generally close below asking. The closing number sits in broker-only sold databases and in each brokerage's own records, so ask a broker to pull sold comps before you price or offer. Greg Gaus's own closings are on yachts sold, with the asking price.
Common Questions
Straight answers, from the data on this page.
Comps, or comparables, are the boats closest to the one being priced: same builder and model or same size, similar year, engines and hours. Active comps are boats for sale now, with public asking prices. Sold comps are what similar boats closed for, which consumer listing sites do not publish.
Closing prices are not published on consumer listing sites such as YachtWorld or Boat Trader, which show asking prices only. They sit in broker-only sold databases and in each brokerage's records, so the practical route is to ask a broker to pull sold comps. The public signal is which boats went under contract or left the market: Double G lists them weekly at doublegyachtsales.com/yachts-sold-last-30-days, 181 in the last 30 days as of November 2, 2026.
As of November 2, 2026, 71 Azimut yachts 40 feet and up are listed in the US on the YATCO MLS, from 40 to 116 feet. Their median asking price is $1.49M, with the middle 80 percent between $450,000 and $4.75M, and the median listing has been on the market 382 days. For one boat, fair market value comes from the same model within a few years, adjusted for engines, hours and condition.
As of November 2, 2026, 31 Princess yachts 40 feet and up are listed in the US on the YATCO MLS, from 50 to 96 feet. Their median asking price is $2.2M, with the middle 80 percent between $450,000 and $4.75M, and the median listing has been on the market 374 days. For one boat, fair market value comes from the same model within a few years, adjusted for engines, hours and condition.
As of November 2, 2026, 84 Sunseeker yachts 40 feet and up are listed in the US on the YATCO MLS, from 44 to 131 feet. Their median asking price is $1.45M, with the middle 80 percent between $575,000 and $4.32M, and the median listing has been on the market 1,055 days. For one boat, fair market value comes from the same model within a few years, adjusted for engines, hours and condition.
Double G publishes every confirmed price cut on US brokerage motor yachts 40 feet and up asking $150,000 or more, weekly, at doublegyachtsales.com/yacht-price-drops: 120 cuts since September 28, 2026, median cut 6.5 percent.
No. Boats generally close below asking, and the gap depends on how well the boat was priced at listing and how long it has been on the market. That is why brokers price from sold comps as well as active ones.