Live Market Comparison · Updated August 29, 2026
The four big European motor yacht brands, compared with live brokerage data instead of opinions: 181 active 50-90 foot listings on the YATCO MLS, refreshed weekly.
The Numbers
Medians across every active USD listing 50-90 ft per brand, as of August 29, 2026.
| Active listings | Median asking | Price per foot | Median year | Median time on market | |
|---|---|---|---|---|---|
| Azimut | 62 | $1.44M | $23,272 | 2017 | 256 days |
| Sunseeker | 72 | $1.49M | $23,939 | 2015 | 615 days |
| Princess | 24 | $2.15M | $34,614 | 2018 | 421 days |
| Ferretti | 23 | $1.60M | $20,961 | 2012 | 504 days |
Read it like a broker: Azimut turns over fastest (256 days median), which usually signals the deepest buyer pool and the most disciplined pricing. Princess holds the highest price per foot ($34,614/ft), helped by a newer, higher-spec fleet. Sunseeker listings wait longest (615 days median) - harder if you are selling one, leverage if you are buying one. Princess has the youngest fleet on the market (median 2018).
The First Decade
Median asking price for boats up to 5 years old versus 6-12 years old, same 50-90 ft class.
| Brand | 0-5 years | 6-12 years | Change |
|---|---|---|---|
| Azimut | $2.49M | $1.35M | -46% |
| Sunseeker | $4.90M | $1.65M | -66% |
| Princess | - | $2.10M | - |
Sample sizes are smaller in the age split, so treat these as direction rather than gospel. The full market-wide age curve lives in the weekly US market report.
On the Market Now
A current selection from these four brands on the brokerage market.
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$4,550,00065' Motor Yacht • 2025 • Fort Lauderdale, Florida
$4,495,00065' Motor Yacht • 2025 • Fort Lauderdale, Florida
$4,475,00067' Motor Yacht • 2025 • Miami, Florida
$3,600,00060' Motor Yacht • 2025 • Fort Lauderdale, Florida
$3,250,00053' Motor Yacht • 2025 • Fort Lauderdale, Florida
$2,100,000Live selection from the YATCO MLS - a subset of the full market. Each card opens a full detail page. Browse all yachts for sale.
Which European yacht brand sells fastest on the brokerage market? As of August 29, 2026, Azimut moves fastest in the 50-90 foot class with a median 256 days on market across 62 active listings, while Sunseeker listings sit a median 615 days (YATCO MLS). Faster turnover generally reflects fleet age, pricing discipline, and depth of demand - not build quality alone.
Which brand holds the highest price per foot? Princess, at a median $34,614 per foot across 24 active 50-90 foot listings as of August 29, 2026. Price per foot mixes fleet age and spec level, so it reads as market positioning rather than a verdict on value.
Is one of these brands the best buy? The data describes markets, not verdicts: each brand leads on a different measure, and on a used boat, condition, service history, and how she surveys matter more than the badge. A buyer's broker reads a specific hull against these medians - Greg Gaus does exactly that, at no cost to the buyer, on any of these brands.
Where do these numbers come from? Every active USD listing on the YATCO MLS between 50 and 90 feet for each brand - 181 listings in total as of August 29, 2026 - refreshed weekly with this site's market sync. Figures are medians of asking prices and days on market for active listings; sold prices typically close below ask.
Buying One of These?
Greg Gaus reads a specific boat against these medians - asking position, time on market, survey risk - and represents you at no cost, on any brand. The seller pays the commission.
Contact Greg